Monetizing and Measuring Online Video... and More

Here's a short introduction to the three main ways of monetizing your online video, which includes Pay-per View, Subscription, and Advertising. And while you're at it you might as well check out Delve Networks!

Via ReelSEO... in her current New Media Minute, Daisy Whitney talks about Visible Measures a site that, in its own words, "Provides industry standard measurements for internet video campaigns. Brand advertisers and their agencies use our data for a consistent, end-to-end view of video campaign performance." Well put. There's some fun top tens to check out as well... do it!

And here's from TechCrunch is the fourth installment of series by Ashkan Karbasfrooshan that delves into "How to Make Money in Online Video". I've picked out a few juicy segments:

Hyper distribution is great for promotional purposes but not necessarily for commercial purposes.  Marketers do pay more attention as an audience grows, but they also pay a premium for scarcity and exclusivity.


Video on the Web is no longer just about entertainment.  It is also about marketing, instruction, and conveying information of all kinds.

• Content bellwether Wikipedia announced it will be rolling out videos soon enough.
• e-Commerce leader Zappos encourages users to submit their video experiences whichincrease sales 6% to 30%.  In 2010, it will create 50,000 videos.
• It won’t be long before organizations feature their accountants, lawyers, management, VCs in videos too.

Search is software and Google is the only successful ad-supported technology company.  Video is media, which has a natural disposition to embrace ad-supported models.  As such, advertising will monetize video streams.  In fact, as large ad agencies and marketers shift online, they’ll embrace branding campaigns and push video advertising could eventually top search advertising.  Once that starts, online advertising will surpass television, it’s already happened in the UK

Viral video is not an ad format, of course, but it is not quite branded content nor is it supported by ads.  As these become more common, achieving success with content alone becomes a sure-fire recipe for failure.  All content will need to be supported by a media buy or some kind of promotional push.  After all, on TV you spend millions creating an ad but you need to buy media spots to promote it.  It’s not going to be that different online.  Yes, it’s a meritocracy, but it’s a loud, cluttered one.