I was sent this link recently. It's a good overview of the current state of Business Web Video and as good a place as any for the start of this blog. Large and small businesses alike are still working out how to best utilize web video for marketing, sales, internal communications and training.
More and more businesses realize they need to incorporate video into their websites, post to YouTube, and beyond. But many aren't quite sure where to start so they turn to companies like TurnHere. We can discuss the pros and cons of the TurnHere method/solution in a different post, but the point I'd like to make is that it's important to take the time to strategically integrate video into your online marketing and sales initiatives, not just add it on top as one more way to reach prospects. In fact, video, or at least traditional video, may not be what you need at all! Your site may call for a more interactive media module or your budget may dictate that you stick with a short, changing display of still images or moving graphics. A poor use of video will slow down the prospect looking to connect with your product or service. Video, when used wisely, can broaden visibility, add depth, and make a strong connection with potential clients.
From here on out I'll bring back links I think will interest others and try to find answers to the question: What makes business web video work?
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