Here is the Duct Tape Marketing guru, John Jantsch, going over how to start adding video to your web site. He takes you through the basic steps like Capture/Edit/Publish/Promote. I found some good tips under the promote section, like the AddtoAny button tool!
A number of bloggers I've read recently mention that small businesses shouldn't get too hung up about the production value of their videos, but instead just get out there and do it. The idea is that you'll get better at it as you go along. I understand this impulse... it's how I approach baking pies, but I think there is a point when "crappy" doesn't cut it and it may be worthwhile bringing in people who know what they're doing! If you don't have money to pay a professional, fair enough, but it doesn't hurt to ask someone with expertise to at least consult with you rather than you having to completely reinvent the wheel of video production. The yoyoplaydotcom folks have a point, but I wouldn't bank on this working for everyone...
Again, a business might try out a cookie cutter organization like TurnHere, but there are reasons why that might not be the best option either. Yes, the tools to make competent video are now available to anyone, but so are pipe wrenches... just because I have all the right tools doesn't mean I can do all my own plumbing. If you take pride in the product or service you promote and want clients to respect you enough to pay you a fair price I think it's worth putting your best foot forward in terms of the video that represents your company. Just a thought.
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